Discussions in the area of modern genetics can be difficult, mostly clouded by bad information. How can farmers, physicians and scientists be more effective in this space? There are some tried-and-true ways to connect with (and turn off!) audiences with this discussion. A central strategy for effective engagement is presented, and provides a framework for productively discussing evidence in this area.
CCA/CPAg: 1.0 Crop Management
CPSS/CPSC: 1.0 Professional Meeting
Kevin Folta, PhD
Professor and Chair
University of Florida
Horticultural Sciences, Plant Molecular and Cellular Biology Program and Plant Innovation Program
Dr. Folta is a Professor and the Chairman of the Horticultural Sciences Department at the University of Florida. His laboratory examines fundamental light signal transduction and its application as an effective non-chemical control of plant growth, metabolism, development, and nutrient content with focus on high-value crop traits. His group also uses genomics approaches to identify novel genes that control important traits (such as flavor and disease resistance) in small fruits. He actively teaches science communication to scientists and farmers, and offers science-based discussions on controversial topics with a curious and concerned public. He has been recognized with awards for research, communications, undergraduate mentoring and postdoctoral advising. BS/MS Northern Illinois University 1989/1992, Ph.D. from the Laboratory for Molecular Biology, University of Illinois at Chicago, 1998.
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November 11, 2015